The Question
You didn't build a house. You built a life inside it.
Every decision, every material, every view you chose to wake up to. The question is: who deserves to inherit it?
Property Representation
The Diagnosis
What is this property actually saying?
Before a single photograph is taken, before a price is discussed, before the market sees anything.
Every home arrives with a story the market has already told about it. Sometimes that story is wrong. Sometimes it was never told at all. The diagnosis is the work of understanding what the property is, who it is for, and what stands between the two.
This is not a CMA. This is a Strategic Asset Assessment: market reality, asset condition, audience hypothesis, and the single highest-value intervention available.
The Preparation
Some properties are ready. Most are not.
Not because anything is wrong. Because the gap between how you live in a home and how a buyer needs to see it is real. Staging is not decoration. It is translation.
Private Office / In context
Explore The Atelier The Atelier
The Atelier prepares the home before the campaign begins. Design, sourcing, restoration and maintenance, OEM factory procurement. Whether it is a single room or a full transformation, the work happens before the first lens opens.
SERHANT. / GlowUp
Explore GlowUp GlowUp
The Atelier does the design work. GlowUp funds pre-sale renovations, repairs and staging, removing the upfront barrier to preparing the home properly for market. Nothing is due until closing.
The Campaign
A property is not a listing.
It is an argument for the attention of one specific buyer.
We do not upload to the MLS and wait. We diagnose the audience, build the narrative, assemble a bespoke creative team, and produce a campaign designed to change the category the property occupies in the market.
Private Office / In context
Explore Campaign House Campaign House
Campaign House is our creative production division. A Creative Director. Bespoke photography and film. Identity, narrative, national PR, private events. Each property gets a team assembled specifically for it. No templates. No fixed roster.
SERHANT. / Signature
Explore Signature SERHANT.Signature
ID Lab builds the identity. Studios produces the film. The private client division for the top 1% of luxury properties globally.
SERHANT. / AmplificationA campaign has to travel.
Activate the SERHANT. network before the listing goes public. Signature brings ID Labs and Studios to the identity and film. Backed by 10M+ followers and 100,000,000 monthly impressions, your home reaches beyond the MLS through a media engine most brokerages cannot match.
- $8.6B
- Sold / last 12 months
- 5,797+
- Transactions / last 12 months
- 10M+
- Social followers
- 100M
- Monthly impressions
ID Labs + StudiosNetwork before MLSMedia-forward marketingUnmatched reach
The Transfer
This is not a closing. It is a transfer of stewardship.
The right buyer is not the highest bidder. The right buyer is the person who understands what they are inheriting. Our work is to find that person, present the property in a way that earns their attention, and negotiate terms that respect what you built.
The Relationship
Selling does not mean the relationship ends.
It means it evolves.
Moving locally? We facilitate the transition. Relocating internationally? We have done this before, across borders, for principals who require discretion and zero friction. Renovating your next home? The Atelier operates wherever home is. Staying connected to the desert? We adapt.
The principal behind the brief
When the problem is bigger than the listing.
Simon Court leads Private Office and takes on a small number of strategic Realty assignments where the property has outgrown the conventional playbook. His background spans diplomacy, Head of Networks and Influence at NZTE, design thinking, Ogilvy and DDB, Huka Lodge, international relocation, and UHNW security training. The through-line is simple: diagnose the real problem before prescribing a service.
Diplomatic judgmentNetworks and influenceCampaign architectureLuxury hospitalitySecurity-trained discretion
The continuing brief
Home changes.We don't.
Wherever the next chapter takes you, we are already there.
