Bailey & Court Private Office / Campaign House

Campaign House

Bespoke creative production for properties that deserve more than a listing.

Long Tran directing visual production
Long Tran / Creative Director
Creative Director

Long Tran

Every campaign has one senior creative eye from first spatial decision to final frame.

Long oversees every Campaign House engagement, including staging and spatial decisions, the visual brief, specialist selection, and the final creative output. Nothing average ships under his watch.

01Creative Director at TVGla02WNBA campaigns03The Hunger Games04Paramount Pictures05Multiple feature films06Founded and sold Yanko Designs07Two decades of visual storytelling
Operating philosophy

No house look. No fixed roster.

Each property receives a bespoke creative response. Photographer, filmmaker, PR strategist, stager, and production partners are selected for the character of that home, not pulled from a permanent template.

01

The property leads

Architecture, provenance, market reality, and buyer psychology determine the response.

02

The team changes

Every specialist is chosen to strengthen this property, not repeat the last campaign.

03

The category can move

The work is successful when the market sees a different asset, not simply better marketing.

04

Selection is mutual

Campaign House selects homes to engage. This is qualify-for-us, not hire-us.

Framework / A guide, not a menu

Scope follows the assignment.

The framework indicates creative ambition, investment, and operating scope. It is not a fixed menu. Some homes need a provenance book. Some need a narrative film. Some need something that does not exist yet.

01
Creative Director oversight

SERHANT. Elevated

The platform's premium production, directed through the Bailey & Court lens. Not template. Long ensures nothing average ships.

02
Campaign Book

Campaign House Engaged

Bespoke photography, film, identity, and PR assembled around the property. The market category changes here.

03
Provenance Book or equivalent

Full Transformation

Full identity, national PR, private events, and a defining narrative artifact. The work is built for a different buyer entirely.

Investment principleCo-funded, scaled to property and scope.
Photography standard

Emotion and precision need different eyes.

Fashion / editorial photography example at Kelley Lane
01 / Fashion / editorial

Yong W. Kim / Kelley Lane

Clients include Fendi

The emotional experience, movement, color, and cultural charge of the property.

Architectural / editorial photography example at Kelley Lane
02 / Architectural / editorial

Ricky Lessor

Anything but traditional

Material truth, spatial sequence, geometry, and the precision required to understand the architecture.

Selected collaborator

Built around the assignment.

01 / 01
01
AI-powered cinematic production

Bizarre Bunny

“Where human stories meet machine.”

Directors and producers using AI to create commercials up to 85% faster while protecting human creative direction.

Trusted by leaders from NBC, Apple, and The CWVisit collaborator
Case study / What Campaign House looks like in practice

The Dreamer Estate.

The Dreamer Estate architecture and half-Olympic pool
38850 Kelley Lane / Rancho Mirage
Campaign record

Robert Stone

A singular architectural work with established cultural recognition, rebuilt as a complete Campaign House case study rather than a conventional property listing.

Qualification
Campaign House selected representation
Photography
Yong W. Kim + architectural lens
Film
SERHANT. Signature production
Recognition
Wallpaper* / Palm Springs Life / Press Enterprise
View the collection
Golden light and breeze-block architecture at The Dreamer Estate
The Dreamer Estate architectural pool composition
01Wallpaper*

Top 25 globally / 2025

02Palm Springs Life

March 2026 cover

03Press Enterprise

August 10, 2026 / Market strategy

Selection begins with a conversation

Bring us the property conventional cannot explain.

The Atelier Commissioning
Bailey & Court

Private Office orchestration across Southern California.

Private correspondence

Initiate an assignment.

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